Categorized | Technology, Video Games

Toyota advertising with World of Warcraft commercial

Posted on October 22, 2007 by Tim Schmoyer | Print This Post Print This Post

If you read my earlier post this month about how we underestimate video games and dismissed it, marketing companies haven’t. They understand the influence of gaming and use it in powerful ways.

This 30-second spot aired during college football on CBS two weeks ago and now has over a million views on YouTube. Take a guess at what demographic they’re targeting. (Personally, I think this commercial was done beautifully. I laughed out loud the first time I saw it. This use of WoW for marketing is nothing short of ingenious.)

[youtube]http://www.youtube.com/watch?v=V2_ueohYRhU[/youtube]

(ht Terra Nova)



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1 Comments For This Post

  1. Nick Says:

    This commercial rocks! I saw it on TV but forgot about it. Thanks for reminding me!



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About me: I am married to my beautiful wife, Dana, and together we live in Minnesota where I serve as the youth pastor at our local church. The opinions expressed here are my own and do not necessarily reflect those of my church. More about me...

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