Toyota advertising with World of Warcraft commercial

If you read my earlier post this month about how we underestimate video games and dismissed it, marketing companies haven’t. They understand the influence of gaming and use it in powerful ways.

This 30-second spot aired during college football on CBS two weeks ago and now has over a million views on YouTube. Take a guess at what demographic they’re targeting. (Personally, I think this commercial was done beautifully. I laughed out loud the first time I saw it. This use of WoW for marketing is nothing short of ingenious.)


(ht Terra Nova)

Posted on October 22, 2007

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